So if you’re using white fonts on a dark background, embolden the font to make sure it won’t disappear or seem smaller due to an optical illusion. This is especially true when using italics or script fonts. Using thin fonts such as serifs can become hard to read when printed on packaging and may lose some design elements. And because they used the outline for their KONG Classic dog toy on their custom mailer box, there’s no surprise what’s inside the box. They use a thick font on their monthly subscription box that is instantly recognizable and easy to read. KONG is a well-known brand and anyone with a dog surely recognizes its branding. When choosing fonts for your custom packaging design, keep in mind that thicker fonts will look better on your box.
#Perfect font box how to#
How to use brand fonts for packaging design It may seem like a costly investment upfront but down the road, it can help to solidify your branding and product’s reputation. If you find the right font for your brand, it’s almost always worth investing the money into your business.
#Perfect font box free#
You’ll often find that many free fonts don’t have characters for foreign languages, currencies, hyphens, or even apostrophes. You may find that free fonts don’t always have the various styles or weights (bold, italic, condensed, narrow) that you’re looking for.
But, like anything, you get what you pay for.įree doesn’t always mean better.
#Perfect font box download#
There are literally thousands of free branding fonts available for download online.
Using free branding fonts is an option if you’re looking to save a little money. If the retro look is something you’re looking for, here’s a list of 10 vintage-inspired fonts to help you get started. For their box, they used fonts that harken back to the animation style of cartoons of the 1930s. On the other hand, if your brand’s personality is ironic and witty, Comic Sans may be the perfect choice (but let’s be serious, is it ever a legitimate option?).Ĭuphead is a video game but for their branding, they took a trip back in time. If you’re an e-commerce brand that sells luxury handbags, choosing Comic Sans as the font for your branding is probably not going to win over prospective customers. People make assumptions about your product by the brand fonts you choose. Some questions to ask yourself about your brand fonts: Is it fun? Is it serious? Is it carefree? The fonts you choose for branding are key to instilling a lasting impression of who you are as a brand and what your product stands for. When choosing fonts for packaging, you’ll want to consider your brand’s identity. Choosing the perfect brand fonts for packaging While every element of packaging design is important, let’s focus on how choosing the right brand fonts can make a difference and provide recognition for your brand that conveys invaluable information to your customers.Ĭreating this type of brand recognition will not only make your product more memorable, but it will also facilitate an emotional connection between your customer and your product. If your packaging is dull and boring, customers may ignore your product altogether which is the last thing you want.
Your packaging design plays a major decision on whether or not people will buy your product or leave it on the shelf. The box-shadow property in CSS is for putting shadows on elements (sometimes referred to as “drop shadows”, ala Photoshop/Figma).When it’s time to choose brand fonts for your packaging design, you’ll want to be sure that they add elements that attract people to your product.
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